YouAppi, a pioneer in data-driven mobile customer acquisition, today announced that it has raised a $13.1 million Series B funding round. The following investors are participating in this round: Hawk Ventures, Global Brain, Click Ventures, Digital Future, Emery Capital, AltAir Capital, and existing investors Glilot Capital Partners, 2B Angels and Flint Capital.
This funding round marks a more than 300% increase from the last funding round secured by YouAppi, driven by the scale of reaching 1.5 billion global mobile profiles accessing 3,500 mobile apps and sites – including The New York Times, Pandora, EA, Orbitz, Zynga, Yandex, Wayfair, and Viber – in 200 countries via 100 billion impressions monthly. Attaining these metrics was made possible by the company’s mobile customer acquisition technology and teams in San Francisco and New York in the US, and China, India, Israel, Singapore, Germany and the UK.
Since 2012, YouAppi has been combining the power of machine learning with proprietary predictive algorithms, enabling the world’s leading apps to find the right customers at the right conversion price across countries and verticals, based on post-install event analytics. The company’s OneRun Platform conducts real-time multi variant analysis to understand the KPIs for each app. This is facilitated by the ongoing management of campaigns that deliver mobile app recommendations while analyzing over 250 terabytes of data daily. YouAppi drives customer acquisition via 15,000 campaigns for 450 leading advertisers, offering one single point to streamline mobile media buying.
“YouAppi’s mobile user acquisition technology is delivering cost-effective leads for Baidu’s international apps,” said Richard Lee, director of International Business Development at Baidu’s Global Business Unit.
The money raised in this funding round is earmarked for global expansion, re-organization of the company in its new headquarters in San Francisco, and to continue enhancing YouAppi’s innovative OneRun.
Read more here.