The National Basketball Association (NBA) and WSC Sports Technologies, an innovative sports video technology company, have teamed up in a multiyear partnership for automated video highlight creation and delivery to provide NBA fans around the world with more customized highlight packages than ever before.
The NBA will use WSC’s AVGEN (Automatic Video Generator) and Clipro technology to automatically generate customized highlights in near real-time. Additionally, highlights can be generated using pre-defined queries, ensuring that fans have access to the best moments from every team and player.
The new technology will provide in-game and postgame video highlight packages, along with daily, weekly and monthly highlights of specific teams, players and plays. The customized video content and highlight packages with WSC will be featured across the NBA’s digital and social assets, including the league’s 18 international Web destinations, many NBA team sites, NBA.com/Stats, NBADLeague.com, and WNBA.com.